Valuable Ideas from Google for Growth and Innovation: Part 1
How Google Works by Eric Schmidt and Jonathan Rosenberg is a New York Times bestselling book published in 2014. From 2001 to 2011, Eric Schmidt was the CEO of Google, and Jonathan Rosenberg was the Senior Vice President of Products at Google and resigned in 2011. In the book, the authors share the lessons they learned in management as they and others built and grew this internet behemoth.
When I first read How Google Works, I was surprised by the many brilliant ideas for business strategy and organization in the book. Although following their example and implementing everything they propose would take tremendous attention and work, I think that just taking a few of their ideas could have a big impact on any business. I highly recommend reading the publication for anyone interested in learning some of Google’s secrets and backstories.