Pamela Ayuso is the co-founder and CEO of Celaque, Honduras’ largest office and residential building developer. She is a real estate entrepreneur and developer with executive leadership experience in two of the most successful real estate developers in Honduras—managing operations at Alianza, where she was responsible for the commercial management of over $50 million in real estate properties and leading Celaque.

In 2015, she co-founded Celaque, a real estate development and property management company based in Honduras. Celaque manages a wide portfolio of properties, focusing on both rental and hospitality. As CEO of Celaque, her focus is on growing the company into a model for the 21st-century company.

From its inception, Pamela has worked to build a unique culture at Celaque through innovation, transparency, structure, learning, and people. She aims to create a company that contributes to the community while developing its people and building the best products for Celaque’s customers. Its team strives to build beautiful, original, and functional spaces in a traditional industry utilizing constant experimentation, technology, and great design.

She earned a Bachelor of Science degree, summa cum laude, in finance and accounting from Ithaca College and a Master of International Affairs in international finance from Columbia University.

Pamela serves as President and Founder of Liquidambar, an NGO devoted to the development of Honduras through high-impact projects in education, environment, and culture. Liquidambar has created and implemented many initiatives, such as planting thousands of trees and supporting local environmental organizations, creating exhibits for Honduran artists and improving school infrastructure.

As an avid reader and writer interested in sharing her journey as a business leader, Pamela writes blogs and books. She is the author of Amazon’s best-selling book, Heptagram: The 7-Pillar Business Design System for the 21st Century. The Heptagram methodology helps executives and entrepreneurs learn seven pillars to build and refine a defined operating structure to deliver high quality and consistency to their customers. It also gives them the tools to create a company that can evolve and adapt to the changing environment, with room for innovation, self-organization, learning, and trust. Through www.pamelaayuso.com and on LinkedIn, she helps other entrepreneurs build their businesses.

Her husband and three daughters inspired the stories of her children’s books, Alicia and Bunnie Paint a Mural, a story about a child’s creative imagination, and Amanda and Sophia’s Adventures in the Forest, the rainy-day explorations of two young sisters.

She is also Secretary of the Board of Directors at Asociación Creciendo Juntos and a member of the Board of Directors and the Board’s Finance Committee at FEREMA. Pamela is a Fellow of the fifteenth class of the Central American Leadership Initiative and a member of the Aspen Global Leadership Network.