Category: Maintaining flexibility

Finding out What Your Customer Wants and Needs

In business, we all sell something. We may have a great product that has done well in the past but needs updating, or we may be looking for new product lines to grow. Whatever the case may be, the key to creating a great product is to find out what your customer wants and needs and make it for them.

I’ve thought about this often – producing the type of invention that will be just the right combination of features our customers need. My company is a real estate development firm, and we construct apartment and office buildings. Before we launch a new project, we tweak it and modify it until we are confident that we have the best possible design. Our customers and whether they buy it or not, however, are the ultimate judges.

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